Okay, I’ve got your attention.
sandratayler was telling me about trailers she’d been watching over on the apple.com site, and commented that M. Night Shyamalan was the only writer/director she knew of where his name was bigger than the movie title. I got to thinking about that, and realized that for twisty, cerebral thrillers, he’s not the only one. Alfred Hitchcock was billed the same way.
I’m not about to say that Shyamalan has the chops Hitchcock did, because I’m not familiar enough with a) the genre, b) Hitchcock’s vast opus, or c) Shyamalan’s work. But from a marketing standpoint, the folks selling us Shyamalan’s films want us to think of HIM before we contemplate the subject matter of his latest film. And that’s the same thing that happened with Hitchcock films later in his career. It STILL happens. “Vertigo” is not a “Cary Grant” film. It’s a HITCHCOCK film.
So… I’m pleased with myself for drawing this comparison. I don’t dare Google “Hitchcock Shyamalan” lest I find out that someone else has had this same insight and then completely invalidated it with actual research.