All the way at the bottom of this article:
But Debbie Goetzke of West Allis, Wisconsin, said she loves the frenetic pace of Thanksgiving weekend shopping. She headed out at 8 a.m. Thursday to buy a newspaper for the ads so she could start planning her Friday shopping strategy.
“I finished my Christmas shopping in the beginning of October,” she said. “I just go out on Friday because I love the hustle and bustle.”
I guess the hustle and bustle is more fun if you can park at the far end of the lot and not care, because you’re not going to be carrying anything.