A couple of weeks ago the front page of the local paper announced that $15,000 in iPods had been stolen in a wee-hours smash-and-grab burglary. The article went on to talk about how iPods were a hot target for burglars and thieves, and so on. It wasn’t so much a news article as it was a FUD article — fear, uncertainty, and doubt. Make us scared, make us worry, make us buy tomorrow’s paper.
A week later the same paper buried an article describing how police tracked down the burglars and recovered all but two of the stolen iPods. The perps are in jail or juvie awaiting trial, and the stolen property is back in the hands of those to whom it rightfully belongs. But that article isn’t SCARY enough, so it’s back in the “police beat” section of the paper.