I’m tired of reading this and saying nothing.Sometimes you just have to speak out…
Every morning the first thing I read, by virtue of where it sits, is the back of the St. Ives Apricot Scrub bottle. According to the bottle, they make this stuff with “swiss glacier water” which is “nature’s pure form of moisture.”
Ahem. No, it’s NOT.
Nature’s pure form of moisture, for any acceptable definition of the word “moisture” and the word “pure” is DEW. It’s as close as nature can get to providing us with distilled water.
Glacier water, on the other hand, is a mess. I just read about the problems they’re having with infectious human waste on the glaciers of some of the worlds most travelled summits. Drinking from a glacier is a sure-fire way to get you some high-altitude Hershey-squirts. Maybe swiss glaciers are cleaner, but that just means that they’re “nature’s less-infected form of dirty snow-melt.”
If any of you reading this work for St. Ives, would you PLEASE send a memo to your marketing team and tell them to pull their heads out?