So an advertising salesman walks into The Dragon’s Keep and strikes up a conversation. Turns out he’s selling internet advertising — local businesses buy a spot on this site, and consumers come along, look at a page full of logos, and click on them in hopes of uncovering clues for winning $1,000.
I ask him how many page-loads they get per day. No data. They’re brand new.
Ah, a brand new local company. I ask him about funding, and no, he doesn’t know who the investors are, but yes, he thinks they’re VC funded. Oh, cool. They might have money I can tap.
I ask him where they’re advertising their site for launch. The answer? Billboards, TV, Radio, and football games.
I explain to him that I’ve tried to double-click on billboards, and never yet succeeded. I further explain that Google (and lots of other internet advertising companies) can sell ad space based on the consumer’s IP address, so that only locals are seeing the ads. He says “wow, I didn’t know that.”
I look at the sample image map, and see a field cluttered with logos. I ask what the screen resolution is for the screen-cap. “The what?” is his answer. I explain the question. “Oh. That’s something I need to go find out.” Then I get to rephrase the question for him so it’s meaningful to his web developers.
So… a salesman walks into The Dragon’s Keep in the hope of selling a couple hundred bucks of ad space to the owner (who is not in.) He walks out fifteen minutes later having been told how his employers should be running their business, and why they should be buying advertising from me.
The best part? This was done in front of an audience of DK regulars. The general consensus after the salesman left seemed to be “Howard, you should not be allowed to do that, but we’re glad you did.”